Supporter survey 2026
- Kids Club Kampala
- May 26
- 4 min read
Earlier this year, we shared a survey with our supporters to gather feedback and learn more about their experiences of supporting Kids Club Kampala.
Through the survey, we explored:
How connected supporters feel to the impact their support is making
What supporters see as our strengths and areas for improvement
How supporters feel about our communications and content
Supporter perspectives on our brand and identity
This blog post takes a closer look at the key findings and direct feedback. Read on to find out how we’ll use these valuable insights to shape our work going forward.
Key findings
Impact
First, we wanted to understand how confident our supporters feel that their support is making a meaningful difference for communities across East Africa.
We’re really encouraged to hear that so many of our supporters feel assured that their donations are helping to create better outcomes for children and families. When we asked what Kids Club Kampala does particularly well, 68% of our supporters highlighted how we listen to and care for children and families. It’s clear that our programmes are seen as a real strength to those who support us.
One survey participant shared:
“We are so impressed by the work KCK does and it has our trust as to where we think our support is being best used.”
Some respondents (4%) said that they would like to see us move towards being more locally led. As a community-led organisation, we really value this perspective. Through our in-country partnerships in Uganda, Kenya and Tanzania, we are continually working to strengthen local leadership, and continue to ensure our programmes are shaped by the communities we support.
Communication
Now let’s take a look at our communication. We asked supporters how they feel about the way we share information with them.
When asked about Kids Club Kampala’s strengths as an organisation, many participants highlighted our strong communication. Supporters shared that they value hearing from us and appreciate the way we keep them informed and connected to the projects in Uganda, Kenya and Tanzania.
Here’s what some of our supporters said:
“I appreciate the consistent communication about KCK’s impact.”
“Emails and newsletters are particularly interesting and keep me up to date.”
Some supporters (6%) suggested that our communications could be more selective or better tailored. This is useful feedback for us to take on board as we continue to review and improve our approach.
Overall satisfaction
This means so much to us, as personal recommendations are one of the most powerful ways people discover our work. In fact, 44% of survey participants told us they first heard about Kids Club Kampala through word of mouth – a wonderful reminder of the growing community of supporters who continue to share our mission with others. Every conversation, recommendation and shared story helps more people connect with our work.
Rebrand / name change
As part of the survey, we also asked supporters how they would feel about Kids Club Kampala exploring a rebrand / name change. Responses were mixed and thoughtful, with many supporters open to the idea while others felt more cautious about changing a name they know and trust. Overall, 47% of participants said they would support a name change, 42% were unsure, and 11% were against it.
Participants in favour of Kids Club Kampala exploring a rebrand / name change, said:
“Now that you have partnered with The Mango Tree and are in more places than just Kampala, it would make sense to change the name.”
“I think it makes sense to rename as it is no longer just a kids' club. The current name doesn't include all the work you do with adults and the wider community, the women's projects, vocational training etc.”
Another participant, who felt more cautious about a potential rebrand / name change shared:
“I have a slight concern that the growth of KCK and proposed name change might leave it feeling a bit more 'corporate' and a bit less personal. Perhaps that can't be helped, but it's a thing to be careful about.”
This is a valid concern, and we really appreciate this perspective. This feedback is incredibly important to us, especially as it reflects a strong connection to our name and identity. We recognise that any potential change is significant, and it’s reassuring to hear how much our current name means to our supporters.
While expanding our reach allows us to support even more children and families across East Africa, we remain fully committed to maintaining the personal connection and meaningful communication we share with our supporters. We are determined to preserve that “family feel” and will always keep supporters closely connected to our programmes through regular updates.
Next steps
Based on feedback from our supporters, here are some of the next steps we’re planning to take:
Communications
Sharing more stories from our projects - our supporters told us they would love to see more stories from children as well as regular updates from our teams on the ground. This is something we’re excited to build on through our social media and newsletter content, helping to bring our work to life.
Highlighting our Access to Education Programme - participants expressed the most interest in hearing about our Access to Education Programme. We’re looking forward to sharing more education-related content over the next few months.
Sharing both qualitative and quantitative impact data - some participants asked for more statistics and financial information, whereas others asked for more interviews and video stories. Moving forward, we’ll aim to share a balanced mix of both, so supporters get a full picture of our work and the impact being made.
Rebrand / name change
Understanding supporter perspectives - The survey results were really helpful in helping us better understand how our supporters feel about a rebrand or name change. In response, we recently invited some supporters to take part in online workshops to share their views and be part of the conversation. These sessions have been a helpful way for us to listen, talk openly, and keep supporters involved as we explore this together.
Thank you
The insights shared through the supporter survey have been incredibly valuable, helping us shape the way we communicate, engage, and grow as an organisation. We would like to thank everyone who took the time to share their thoughts with us. As we look to the future, these results will help guide our work, ensuring we continue delivering the greatest possible impact for children and families across East Africa.
If you would like to discuss any of these findings further, please feel free to get in touch with us.
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